๐ŸŒฟ Green Florida

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Green Florida Landscaping โ€” What We're Building

Everything Brett is building for you, grouped by what it does for your business โ€” and what we're targeting to finish each week.  โ€ข  Last updated 2026-06-14  โ€ข  Questions? Text Brett.
6Live & running
11๐ŸŽฏ Targeted this week
4โš ๏ธ Waiting on you
9Coming soon

โš ๏ธ Four things waiting on Jon or Melissa right now

  1. GoHighLevel โ€” $350 to Brett. Brett is setting up a new GHL agency account to handle your calls, texts, email campaigns, and social scheduling โ€” all in one place. The $350 covers: $297 GHL agency fee ยท $10 phone line ยท $30 A2P registration ยท $10 A2P resubmission buffer (just in case the form kicks back). After that, GHL bills Jon directly for text usage only โ€” roughly pennies per text (2,000 texts โ‰ˆ $20). This is the one that unlocks the most on the list.
  2. Sign up for CompanyCam + Zapier โ€” then send Brett the Zapier login. CompanyCam is the crew photo app (it feeds your social posts and the drive-by lead texts); Zapier is the connector that wires it into everything else. Jon creates both accounts, then shares the Zapier login so Brett can build the automations. Tiers + cost are in the Software table below.
  3. Instagram handle. Brett has access to your Facebook / Business Suite and will check whether an Instagram account is already linked. If there is one, just confirm the handle. If not, Brett creates one and links it to Facebook so one post hits both.
  4. Pick a day and rough time to schedule together. Brett wants to sit alongside Jon during a real scheduling session โ€” running the dashboard at the same time Jon builds the week โ€” to see how it helps and what still needs tuning. Just shoot Brett a day and a rough window (morning, midday, etc.) that works.

๐ŸŽฏ What we're getting done this week

  1. Monthly maintenance scheduling โ€” the big one. Recurring lawn-maintenance visits tracked and scheduled automatically. This is the ~80% of your week Brett is after.
  2. Social posting goes live โ€” Facebook, Instagram, and Google Business posts start flowing.
  3. GoHighLevel stood up โ€” your phone, text, email, and social engine goes live (the moment the $350 lands).
  4. A2P filed โ€” so your business texts don't get flagged as spam (carrier approval then takes ~2โ€“10 days, out of our hands).
  5. CompanyCam connected โ€” once you're signed up, crew photos get auto-organized and start feeding your social + lead texts.
  6. Website analytics live โ€” visitor tracking installed and Google Business data flowing into your dashboard.
Target column: This Week Next Week Later Need Info Live  |  Colored tags (e.g. GHL) show the software behind each feature โ€” see The Engine at the bottom.

๐ŸŒ Your Website & Online Presence Your storefront โ€” how customers find you and how you keep an eye on it.


WhatWhat it doesStatusTargetWhat's next / notes
Website
Cloudflare
greenfloridalandscaping.com โ€” rebuilt from WordPress to Cloudflare. PageSpeed 18 โ†’ 75. Load time 3.8s โ†’ 0.4s. LIVE Live โ€” live โœ…
Client Dashboard Login
Cloudflare
Your private portal โ€” website speed, every lead that comes in, uptime, before/after scores. Brett texts you a login link when anything needs attention. LIVE Live โ€” live โœ…   Login email: info@greenfloridalandscaping.com
Google Business Profile
Google
Your Google Maps listing. Brett is a verified manager. The listing's data (map views, calls, directions) will feed into your dashboard. BRETT'S BUILDING This Week Brett starts posting to it this week (see Google Business Posts). Full dashboard data-connect waits on Google API approval (~14 days).
Visitor Analytics
Cloudflare
Tracks who visits your site, what pages they hit, and where they came from. No cookie banners required. BRETT'S BUILDING This Week Brett installs the snippet this week โ€” data starts showing in your dashboard.

๐Ÿ“ˆ Getting You More Jobs Everything that brings money in โ€” social, email, and automated outreach. Most of this runs on GHL once it's funded.


WhatWhat it doesStatusTargetWhat's next / notes
Facebook
Facebook/IG
Managed business page โ€” Brett handles posting. Project photos, before/afters, seasonal promos, crew spotlights. DONE This Week Connected โœ…. Posting goes live this week.
Instagram
Facebook/IG
Linked to Facebook โ€” same posts, one publish. Before/afters and job photos perform well here. Most competitors post inconsistently or not at all. NEEDS YOU This Week Posting this week. Brett has Facebook / Business Suite access โ€” checking whether an Instagram is already linked; if not, he'll create one. See what's waiting on you, #3.
Google Business Posts
Google GHL
Weekly posts on your Google Maps listing. Free visibility most landscapers skip โ€” shows up when someone searches your company name. BRETT'S BUILDING This Week Posting starts this week (manual to begin). Automates through GHL once it's live.
Email Campaigns
MailChimp GHL
Melissa's email marketing. Currently MailChimp (had authentication issues after the site move). The plan: migrate into GHL so email, texts, and social all live in one system. BRETT'S BUILDING Next Week Brett now has MailChimp access โœ… โ€” reviewing the active workflows, fixing the auth issue, and planning the GHL migration.
Project Photos
CompanyCam
Before/afters and finished jobs โ€” the raw material for every social post and campaign. BRETT'S BUILDING This Week Getting the current photos loaded this week (CompanyCam can pull them in). Keep them coming as crews finish jobs.
Social Scheduler
GHL
Queues and publishes to Facebook, Instagram, and Google on a set schedule. Nobody has to log in anywhere โ€” Brett manages the calendar. BRETT'S BUILDING This Week Stood up this week once GHL is funded (see what's waiting on you, #1).
Drive-By Lead Capture New
GHL CompanyCam
Your crews pass dozens of non-customers every day on their existing routes. This lets them snap a photo of any property that needs work, tag the issue, and automatically send a targeted text to that potential customer. Turns your routes into a prospecting machine. Jon's words: "They always say yes." COMING SOON Next Week Crew photos a property โ†’ tags the issue โ†’ it lands as a lead with the location pinned. Where we can match a phone number, an outbound text fires; the rest become a quick door-hanger / mailer list. Brett handles the contact-matching and keeps it compliant.
Storm / Seasonal Blasts
GHL
Automated campaign that fires after a storm or at the start of a season: "We're in your area โ€” need a cleanup?" Fills the schedule without anyone making calls. COMING SOON Later After GHL is set up and running.
Lapsed Client Texts
GHL Jobber
Targeted texts to past customers who haven't called in 90+ days. Short and personal: "Haven't heard from you in a bit โ€” any projects coming up? We're running a crew near you next week." High response, almost zero cost. COMING SOON Later After GHL + A2P. The lapsed-client list pulls from DispatchIQ Revenue Intelligence automatically.
Missed-Call Text-Back
GHL
Someone calls, nobody picks up โ€” they get an automatic text within seconds: "Hey, this is Green Florida โ€” sorry we missed you, how can we help?" Catches leads before they call the next landscaper. COMING SOON Later Quick to switch on once GHL + A2P are live.
AI Rapid Bidding Client sends a video walkthrough of their property. The system uses it + satellite imagery to generate a quote in 24 hours โ€” no site visit needed for standard jobs. COMING SOON Later Later phase.

๐Ÿšœ Running the Work Everything that runs the day โ€” scheduling, crews, and operations. Built on top of Jobber.


WhatWhat it doesStatusTargetWhat's next / notes
Auto-Scheduler
Jobber
Pulls all jobs from Jobber, assigns each to the right crew by equipment, zone, and job type. Eliminates the 3-hour morning scheduling puzzle. LIVE Live Live โœ…. Hits ~80% of Jon's workflow once monthly maintenance lands (this week).
Monthly Maintenance Scheduling Top Priority
Jobber
Smarter recurring scheduling โ€” tracks each maintenance client's visit frequency, auto-flags when they're due, adjusts for seasonality. Eliminates manual tracking and missed visits. The piece Jon most wants done. BRETT'S BUILDING This Week This is the "80%" Jon's after. Goal: live this week so it handles recurring lawn maintenance automatically. Brett confirms the rules in the scheduling session.
Crew Mobile View
Jobber
Each crew gets a URL on their phone โ€” their jobs for the day, tap any address to open Maps. No login, no app download needed. LIVE Live โ€” live โœ…
Dispatch Button Approve the schedule, hit one button โ€” every crew gets their day texted to them via SMS or WhatsApp. LIVE Live โ€” live โœ…
Revenue Intelligence
Jobber
Shows which invoices are sitting uninvoiced, which quotes are going cold, and which old clients haven't called in 90+ days. LIVE Live โ€” live โœ…
Jobber Write-Back
Jobber
Dashboard can now read AND update Jobber โ€” update jobs, create invoices, no double entry. DONE Done OAuth access granted โœ…. Write actions rolling out in upcoming phases.
AI Job Scheduling Agent Talk to the assistant inside the scheduling dashboard about hard calls โ€” "Jartavious is out, what do I do with Tuesday's tree jobs?" Get a recommendation with reasoning, not a guess. COMING SOON Next Week Next week or the week after โ€” once monthly maintenance scheduling is solid.
HOA Complaint Intake
Jobber
A form for HOA managers to submit complaints directly. Complaint submitted โ†’ Jobber task created automatically. Nothing falls through a text thread or voicemail. COMING SOON Later Later phase.
SOP Compliance
CompanyCam
Mobile checklists for crews โ€” photo proof on job completion before moving to the next stop. Addresses crews leaving jobs unfinished. COMING SOON Later Later phase. May piggyback on CompanyCam.

โš™๏ธ The Engine The tools that power everything above โ€” and who pays for what.


WhatWhat it doesStatusTargetWhat's next / notes
GoHighLevel โ€” All-in-One Phone, Text & Email
GHL
The engine behind your social scheduler, Google posts, email campaigns, drive-by texts, storm blasts, missed-call text-back, and lapsed-client outreach. Replaces your two separate call/text services with one system. The number is yours and works on your existing phone. NEEDS YOU This Week Jon sends $350 to Brett โ†’ Brett sets it up this week. After setup, GHL bills Jon directly for text usage only.
Regular text ~$0.01  ยท  Drive-by photo text ~$0.03  ยท  2,000 texts โ‰ˆ $20โ€“60
A2P Registration
GHL
A required one-time registration with the phone carriers so your business texts don't get blocked or flagged as spam. Protects your number long-term. BRETT'S BUILDING This Week Brett has Jon's legal business name, EIN, and address โœ… โ€” filing this week. Heads-up: carrier approval after filing can take anywhere from ~2 to 10 days โ€” out of our hands.
Current Texting Service Any outbound texting outside of Jobber โ€” being consolidated so everything runs through GHL. DONE Done Sorted โœ… โ€” nothing else needed here. All outbound texting consolidates into GHL.
Job Photos โ€” CompanyCam
CompanyCam Jobber
The crew app for every job photo โ€” auto-organized by job, date, and GPS location. Crews just open it and shoot. Feeds your social posts, the drive-by lead texts, and (later) SOP proof. Connects natively to Jobber. NEEDS YOU This Week Jon signs up for CompanyCam + Zapier (see what's waiting on you, #2) โ†’ Brett connects it to Jobber + GHL this week. Cost in the Software table below.

๐Ÿ’ณ Software & Tools โ€” who pays for what

ToolWhat it powersStatusWho pays
Cloudflare Website hosting, speed, and visitor analytics. Active Included by Brett
Jobber Source of truth for jobs, clients, invoices โ€” powers all of "Running the Work." Active Jon (already has it)
Google Your Google Maps listing + weekly Google posts. Active (Brett is manager) Free
Facebook/IG Social posting to Facebook and Instagram. FB connected ยท IG pending Free
GHL Calls, texts, email campaigns, social scheduling, and every automation. Needs setup Jon โ€” $350 setup + ~pennies/text
MailChimp Email campaigns today โ€” being migrated into GHL, then retired. Active ยท sunsetting Jon (current bill)
CompanyCam Crew job photos, auto-organized by job/GPS. Native Jobber sync. Auto-exports to Google Drive (social) + tag-to-text trigger (drive-by) + SOP proof. Recommended โ€” Jon to approve Jon โ€” Pro tier, $79/mo (3 users incl.). For 4โ€“5 supervisors add 1โ€“2 seats (~$130โ€“140/mo total). Pro has photo tags + unlimited integrations = covers Drive export + tag-to-text. No need for Premium/Elite.
Zapier The connector that links CompanyCam โ†’ GHL (drive-by texts) and CompanyCam โ†’ Facebook/Instagram/Google posts. Needed for automation Jon โ€” small monthly (~$20โ€“50, confirmed once we build the zaps)

๐Ÿ’ก Jon's Idea Pad Anything you want automated, a problem your crew keeps hitting, or a way to make the day easier.


Drop it here โ€” Brett reads every one and figures out where it fits or whether it's already being built.


Opens your email app. Just hit send โ€” takes 10 seconds.